June 9, 2023
Meysam shirkhodaie

Meysam shirkhodaie

Degree: Associate professor
Address: Department of Economics and Administrative Sciences, University of Mazandaran, Iran, Babolsar
Education: Ph.D in International marketing
Phone: 09125225939
Faculty: Faculty of Economics and Administrative Sciences


My name is Meysam Shirkhodaie and i am associate professor of Internatinal marketing at University of Mazandaran. I graduated with PhD degree in International Marketing Management from University of Tarbiat Modarres, Tehran, Iran. My dissertation was " Designing Marketing Excellence Model in Manufacturing companies". I earned my bachelor’s degree in business Management from University of Mazandaran, Iran. I then earned my master’s degree in International Marketing Management at Tarbiat Modares University. Both aforementioned Universities are among the top public academic institutions in Iran. My M.Sc. thesis was about “Online trust of customers ". Eventually in September 2005 I started my PhD education at Tarbiat Modares University. And then I started working at Mazandaran University as an assistant professor since 2010 until 2015 and associated professor from 2015 until now. I have to mention i had been working at Iran Khodro Company (public joint stock) as an Expert during my PHD . Further i have worked for Maskan Investment Group Co as consultant of marketing research. I really am interested in interdisciplinary researches and i have done some researches in Neuromarketing and Hormonal marketing bye using experimental methods. I also work on sustainability and its implications and consequence in Marketing. Due to my international collaboration project bye title of "phenomenology of hunting and consumption of migratory birds in the Fereydoonkenar wetlands: De-marketing strategies and policies for protection of migratory birds" with university of Giessen in Germany, I think that sustainable development concepts in Business administration studies would be my interest to continue my career as an associate professor.


  • PhD. in Management, International Marketing , TMU , Iran (2005 - 2010)
  • MSc. in Business Managmant , Tarbiat Modares university , Iran (2003 - 2005)
  • BSc. in Business Managmant , University of Mazandaran , Iran (1999 - 2003)
    Thesis title: -

Research interests

  • Sustainability and Marketing
  • Neural&Hormonal Marketing
  • Marketing& Brand
  • International Marketing

Research activities

Journal articles
Meysam shirkhodaie, Mohsen Alizadeh sani, Sepideh Masoomi (2021) Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning Journal of International Marketing Modeling: 2(1); 82-92
Meysam shirkhodaie, Fereshteh Khalili Palandi (2020) Examining the Effectiveness of Public Service Advertisement through Hormonal Marketing Approach Journal of International Marketing Modeling: 1(1); 13-20
Azam Sazvar, mahmood yahyazadehfar, Meysam shirkhodaie (2020) Understanding the Policy Instruments Mix in Higher Education R&D: A Policy Scale Development European Research Studies Journal: 23 (1); 305-317
mahmood yahyazadehfar, Meysam shirkhodaie, nazi gholami (2016) Clients Behavioral Responses toward Online Advertising: Assessing the role of Trust and Attitude toward online advertisin international journal of business economics and management studies: 1; 60-74
Meysam shirkhodaie, SAEED REZAEE (2014) The Power of Creative Advertising and Consumers' Perceived Risk Journal of Promotion Management: 5; 590–606
Conference articles
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  • International Marketing
  • Research Methodology in Management
  • Professional Marketing
  • Brand and Advertisment
  • Quantitative, Qualititive & Mixed research methods in Managemant
  • Marketing

Executive activities

  • Vice-Dean for Education in faculty of Economy and Adminstrative Science (2014 - present)

Image Gallery

Meysam Shirkhodaie