The problem of research / in the current business environment is characterized by efficiency and increasingly aggressive. The battle to win customers is getting stronger every day. New companies entering the market weaken and solidify already existing companies due to new ways of doing business. Customer management seeks to increase customer loyalty and extend the value of customer life by knowing and understanding customer needs and providing services with added value as success factors and corporate failures. Study Objective / Best CRM practices that belong to the name of the organization and CRM can be used to develop an ongoing dialogue with customers of customized products and services at low prices / When companies use productive use to better understand customers that CRM manage. The aim of the study is to verify the application of CRM among Iraqi companies. The importance of research / senior management realizes that customers are the essence of small business and the success of the company depends on the management of effective relationships with customers. In order to meet customer expectations, companies must adopt a high-quality marketing strategy to ensure the success of the company. CRM is a key strategy for both small and medium companies, and they must practice customer relationship management to achieve a competitive advantage over their competitors. However, small and medium companies face problems in using cRm due to lack of Having a framework and a lack of awareness.
