In recent years, increasing concerns about the environment have emerged among experts in all scientific fields, and researchers and marketing specialists have not been free from this concern, leading to the emergence of a new concept of marketing called green marketing. has been Many researches have been conducted to investigate the benefits of this new marketing phenomenon and its mixed elements on business. The main purpose of the current research is to empirically investigate the mixed effects of green marketing on the dimensions of the decision-making process of consumer behavior in the beverage market in Iraq. By analyzing the required data from the desired statistical population, the final model extracted from the analysis for the empirical investigation of the mixed effects of green marketing on the dimensions of the decision-making process of consumer behavior in the beverage market in Iraq has been carried out.
