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چکیده
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This research endeavor aimed to discern the principal determinants that impact customers' behavior when engaging in ethical consumption. A thorough examination was carried out on 45 academic papers. For selecting the articles to be reviewed, only articles published in journals that were in English and had been published between 2018 and 2024 were considered from among the articles related to the field of ethical consumption. The data that followed was carefully examined. The outcomes of this scrutiny were systematically classified into four distinct categories: Environmental and Social Awareness, Personal Values and Commitment, Attention to the facts, desire to know,, and Lifestyle and Habits. These delineated categories shed light on the intricate web of interconnected factors that mold ethical consumption decisions, encompassing the significance attributed to environmental preservation, human rights advocacy, product integrity, and societal obligations. Moreover, it was discerned that personal values, familial inclinations, and peer pressure exert notable influence in this realm. The conclusions drawn from this investigation offer invaluable insights for enterprises, policymakers, and individuals desiring to foster sustainable and ethically sound consumption practices.
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