2024 : 11 : 21
Mohammad Safari

Mohammad Safari

Academic rank: Assistant Professor
ORCID: https://orcid.org/0000-0002-3286-3957
Education: PhD.
ScopusId: http://scimet.umz.ac.ir/
HIndex: 0/00
Faculty: Faculty of Economics and Administrative Sciences
Address: Department of Business Administration, Faculty of Economic and Administrative Sciences, University of Mazandaran
Phone: 011-35302501

Research

Title
بررسی رابطه مدیریت منابع انسانی سبز و بازاریابی سبز بر نوآوری محصول سبز و عملکرد سازمانی
Type
Thesis
Keywords
مدیریت منابع انسانی، بازاریابی سبز، منابع انسانی سبز، عملکرد سازمانی، نوآوری.
Year
2022
Researchers Asaad Fatlawi(Student)، Mohammad Safari(Advisor)، Aboalhasan Hosseini(PrimaryAdvisor)

Abstract

For the purpose of this study, the effects of four variables will be considered. The relationship between GHRM and green marketing will be investigated on the green product innovation. Then, the effects of all these variables will be investigated on the organizational performance. Data will be collected through questionnaires sent to the participants. The target population of this study will be 10 manufacturing Iraqi companies in 2022. A number of 236 questionnaires will be sent to the high and medium managers in this companies, and the completed questionnaires will be used for the purpose of analyses in this study. The managers will be both men and women and their age ranges will range40 to 60 with different years of experience. They will be selected from different companies in Iraq.