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چکیده
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Ethical marketing refers to the application of marketing ethics in the marketing process. In short, marketing ethics refers to a philosophical study, from an ethical perspective, of specific marketing topics that have ethical judgment. Ethical marketing usually leads to a more responsible and culturally sensitive business community. Establishing marketing ethics makes it possible to be useful to the whole society, both in the short and long term. Ethical marketing should be part of business ethics in the sense that marketing is a significant part of any business model. The study of ethical marketing should be embedded in the principles of applied ethics and include examining whether the representative of a product or service is honest and genuine and within the framework of cultural and social values. These qualitative benefits lead to the promotion of their customers, which other similar companies, products or services are not able to recognize. Concerns about ethical issues, such as child labor, working conditions, relations with Third World countries, and environmental problems, have changed the Western world's attitude toward a socially responsible mindset. This has affected companies and their response is to market their products in a socially responsible way. The purpose of this study is to investigate the relationship between ethical marketing and customer loyalty among Iraqi customers. For this purpose, the following research objectives are proposed: Objective 1. The purpose of this study was investigating what is the status of ethical marketing among Iraqi companies, Objective 2. Moreover, the researchers attempted to investigate what is the status of customer loyalty among the customers of different companies in Iraq., and Objective 3. The final objective of this study was to examine what are the relationships between ethical marketing and customer loyalty among Iraqi companies. The variables in this study will be ethical marketing and customer loyalty. Ethical marketing is considered as the independent variable of the study and the customer loyalty is considered as the dependent variable. Both Ethical marketing and customer loyalty will be assessed through the use of a questionnaires.
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