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چکیده
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The researcher will choose one or more electronic brands available to the Iraqi community and will clarify and study this mark. Then, through using a loyalty questionnaire, the researcher will investigate if its possible to achieve loyalty towards these brand in a sample of the Iraqi community and studying and analyzing the answer and preferences of the research sample. Simple random sampling will be used to select the participants to the questionnaire. Brand communities that are located on the internet are known as online brand communities. Even though Howard Rheingold (1993), one of the earliest Internet gurus, coined the word "virtual community," which is still usable, the term "online community" is not. chosen in this project since it speaks to where such communities reside online. It is worth noting that authors such as Laroche, Habibi, and Richard (2013) refer to a'social media-based brand community' or a 'brand community on social media.' 'Social networking' All of those terms will be treated in the same way in this thesis.
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