مشخصات پژوهش

عنوان	بررسی رابطه مدیریت منابع انسانی سبز و بازاریابی سبز بر نوآوری محصول سبز و عملکرد سازمانی
نوع پژوهش	پایان نامه
کلیدواژه‌ها	مدیریت منابع انسانی، بازاریابی سبز، منابع انسانی سبز، عملکرد سازمانی، نوآوری.
چکیده	For the purpose of this study, the effects of four variables will be considered. The relationship between GHRM and green marketing will be investigated on the green product innovation. Then, the effects of all these variables will be investigated on the organizational performance. Data will be collected through questionnaires sent to the participants. The target population of this study will be 10 manufacturing Iraqi companies in 2022. A number of 236 questionnaires will be sent to the high and medium managers in this companies, and the completed questionnaires will be used for the purpose of analyses in this study. The managers will be both men and women and their age ranges will range40 to 60 with different years of experience. They will be selected from different companies in Iraq.
پژوهشگران	محمد صفری (استاد مشاور)، ابوالحسن حسینی (استاد راهنما)، اسعد فتلاوی (دانشجو)