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چکیده
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:Abstract Effective and Efficient Marketing is a Tool to Promote any Business. Thus Trying to Formulate Criteria for Marketing Quality is a Controversial Topic in Marketing Studies. Despite this Importance, the Service Sector Requires Specific Marketing Criteria and a Separate Study due to it Different Nature., this research investigates the Possibility of Using 7p in the Auditing Profession as a dimension of Quality in marketing. In this study, a mixed method was used in such that in the beginning a semi-structured interview instrument had been conducted. That is done by interviews were conducted with 26 professional experts in 2022.The tactic used to achieve the research goal was content analysis. After coding stage in order to extracting the marketing techniques used by auditing firms in Iran, Saturation of data was obtained by conducting 21 interviews. After discovering the marketing techniques used by auditing firms, they have been ranked using the best-worst method by 8 auditing expertise. The results of the ranking showed that the element of promotions with a weighting factor of 0.277 is in the first place and the element of location is in the seventh place with a weighting factor of 0. 0821.this finding can help policy maker in auditing profession to plan a reasonable method for marketing in audit firms.
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