مشخصات پژوهش

عنوان	Designing A Medical Tourism Marketing Model To Spread Positive Messages In Iraqi Hospitals (Karbala City Case Study)
نوع پژوهش	مقاله چاپ شده
کلیدواژه‌ها	medical tourism, customer satisfaction, service quality, positive messages, crew professionalism
چکیده	The medical tourism market has emerged as one of the most profitable and competitive industries in the world and is one of the new fields of advanced tourism. Today, the medical tourism industry is considered a special type of tourism and is considered one of the most important industries in the world and one of the most profitable industries. Although many factors can influence the choice of destination in medical tourism, some factors are essential for medical tourism. In this situation, it is necessary to explain and improve the strategies and mechanisms of promoting and empowering this industry by marketing the medical tourism destination as an important issue in the country. The present study addresses the literature related to the image marketing of a medical tourism destination with more than one study and provides new ideas for disseminating positive messages that in turn increase the marketing of a sustainable medical tourism destination and successfully communicate with others. This research aimed to identify factors related to medical tourism marketing in Iraq, especially in the hospitals of Karbala city, by providing a model for medical tourism marketing with the help of recommendation systems.
پژوهشگران	ابوالحسن حسینی (نفر دوم)، علی اوداعه (نفر اول)