Over the past 200 years, global growth in production and consumption has improved life expectancy and satisfaction for billions. However, human activity is causing a new geological era called the "Anthropocene," with catastrophic consequences for humanity and the planet. Climate change, including global warming, is a serious challenge. Theories, research methods, and exercises can help prevent climate change and its consequences. Social change is needed to address extreme events and engage the public in climate action. The climate change crisis requires marketing management to address it effectively. In this regard, social marketing can motivate customers to contribute to reducing climate change. The aim of the study is to design a model for a social marketing plan directed at mitigating the effects of climate change in petroleum companies operating in the Middle East, and the study on it will serve as a scientific reference. A mixed method was used in the analysis. The qualitative side was able to determine the basic factors of the model, while the quantitative side was able to prove the efficiency of the model, and the application of the statistical package (SPSS) was used to reach the results. The most important finding of the study is the possibility of using the social marketing model as a tool to achieve sustainable development goals.
