This thesis aimed to study the impact and process of digital transformation in the oil industry, focusing on how to enhance operational efficiency, innovation, and sustainability through the use of digital technologies. The thesis examines how to integrate advanced digital tools such as artificial intelligence, big data analysis, and the Internet of Things into oil industry operations. The research aims to provide a comprehensive understanding of the digital transformation process, identify the challenges associated with it, and propose innovative marketing strategies that suit the unique needs of the oil industry. The thesis also identifies significant challenges facing the industry, such as high costs of implementation, need for qualified personnel, resistance to change, and data security issues. In addition, the study proposes innovative marketing strategies that leverage digital technologies to engage with customers, improve transparency, and align with sustainable practices. The thesis highlights the industry's efforts to reduce its carbon footprint, enhance biodiversity, manage water and waste efficiently, and adopt clean technologies. It also focuses on the importance of community engagement, ethical practices, and corporate social responsibility to build trust and foster positive relationships with local communities. This study is qualitative and 11 experts in the oil industry were interviewed. The study was conducted in oil companies in Maysan Governorate, Iraq. Through these interviews, the digital transformation model was communicated, which consists of infrastructure, digital transformation leadership, digital transformation management, and ethical marketing. The thesis found that digital technologies have significantly enhanced operational efficiency and decision-making processes in the oil industry. There is a clear commitment to environmental sustainability through emissions reduction, biodiversity protection, and waste management. Community participation and ethical judgment also increased, increasing stakeholder trust and support. Digital marketing strategies have revolutionized customer interaction and communication. The recommendations included further integration between artificial intelligence and the Internet of Things to monitor operations and environmental impact in real time. Strengthen security measures to protect sensitive data. Use data analysis to develop customized marketing strategies. Developing new technologies to reduce environmental impact. Expanding educational initiatives focusing on digital skills and environmental awareness. Develop comprehensive community engagement strategies to support local development and social well-being.
