2024 : 6 : 23
Bahareh Abedin

Bahareh Abedin

Academic rank: Assistant Professor
Education: PhD.
Faculty: Faculty of Economics and Administrative Sciences
Address: University of Mazandaran
Phone: 011-35302501


بررسی تاثیر بازاریابی کاررافرینانه بر عملکرد باشگاه های ورزشی در عراق: نقش میانجی ماهین باشگاه و نقش تعدیل کننده ارزش ویژه برند
entrepreneurial marketing, performance, sports clubs, nature of the club, brand equity, Iraq
Researchers Ali Alsholaili(Student)، Mohammad Safari(Advisor)، Bahareh Abedin(PrimaryAdvisor)


The issue of strategic leadership is still the most important controversial issue in the literature that deals with the concept of leadership with different perspectives. The idea of leadership, the pioneering spirit and the search for pioneers have occupied the interest of specialists in the fields of economics, finance, engineering, organizational sciences and management. The reason for this exceptional interest is due to the distinguished role of the results of entrepreneurial work on the progress of organizations and the strength of their attractiveness. Management scholars have drawn attention to the need to direct scientific research to study the phenomenon of entrepreneurship, as it is one of the challenges that accompanied the industrial revolution and the accompanying successive schools of thought in monitoring its dimensions and striving to diagnose it in order to analyze it, predict its expected results, and think of a mechanism for dealing with it. The neglect of marketing theories in the Iraqi clubs and the lack of focus on the main marketing processes and tools for the requirements of marketing activity in these clubs. There are many clubs that do not have a clear marketing strategy and operate according to policies that do not depend on innovation. Do not bother with this aspect, which is considered today the most important aspect the clubs are working on to increase the financial value of the club, as well as an important way to increase new customers by paying attention to the value provided to customers through the brand. I will depend on some of the methods to collect data and information such as Questionnaire and Interview, and use Likert Scale due the most widely used in the administrative and social sciences. I will use some of the Methods as known and used in any study such as, Mean, Standard deviation, Coefficient of Correlation, Cronbach’s alpha. structural equation modeling (SEM) software helping support us research and theories by extending standard multivariate analysis methods, including regression, factor analysis, correlation and analysis of variance. Build attitudinal and behavioral models reflecting complex relationships more accurately than with standard multivariate statistics techniques using either an intuitive graphical or programmatic user interface