The estimation of the slope parameter of a simple linear regression model in the presence of nonsample prior information under the reflected normal loss function is considered. Usually, the traditional estimation methods such as the least squared (LS) error are used to estimate the slope parameter. Sometimes the researcher has infor- mation about the unknown slope parameter from experience as a point guess, the nonsample prior information. In this paper, the shrinkage pretest estimators are introduced and their risk functions are derived under the reflected normal loss function. Several meth- ods of finding distrust coefficient of the shrinkage pretest estimators are proposed. The behavior of the estimators are compared using a simulation study. The results show that the shrinkage pretest estima- tor outperforms the LS estimator when nonsample prior information is close to the real value. A real data set is analyzed for illustrating the results.
