Iran is one of the largest holders of energy resources in the world and has always enjoyed a special international position in the world in terms of the amount of exports and the extent of available resources. However, the amount of energy consumption in recent years has become one of the most important concerns of the government, and in order to solve it, the government of the Republic of Iran has adopted two policies of reforming the consumption pattern and supplying energy through renewable energies, and specifcally, developing the use of solar energy in has taken Meanwhile, various factors such as the market play an essential role in convincing people. Therefore, this research focuses on the social dimension of the issue of energy transfer, considering the human and social factors effective in the adoption of RE, and identifes the social barriers to the adoption of solar energy technologies in Iran (Golestan). This research has been conducted using a qualitative method based on interviews with private sector activists working in the solar energy development market to address the purpose of the research, which is to evaluate the obstacles to the establishment of solar energy technology in Iran from the perspective of market experts. The fndings showed that consumers may perceive the need to use solar energy because of the problematic issues arising from the use of non-renewable energy. However, consumers’ lack of awareness of solar energy, which is a solution to the problems caused by fossil fuel consumption, the high rate of currency fluctuations, and the government’s lack of support for the private sector, are three factors that prevent the adoption of solar energy. Thus, the results of the present study have identifed the obstacles to the development of low carbon economy in Iran through the adoption of solar energy. In this regard, all stakeholders including individuals, communities and governments will beneft from the benefts of RE. Since energy transfer studies are classifed in one of the three main pillars of small consumer, policy maker or producer and distributor, this research was conducted with the aim of investigating the role of producer or distributor in order to identify the factors affecting it. In this context, it is necessary to examine two other pillars of discussion in future studies.
