Statement of the Problem: The Iranian government is pushing for a move away to the utilization of hydrocarbons as a wellspring of power creation. Iran's policymakers have perceived the capability of environmentally friendly power area and have does whatever it takes to take advantage of it (Hazrati and Malakoutikhah, 2019). Social acknowledgment idea is one of the significant prerequisites for accomplishing mechanical achievement and accomplishment In any case, its hypothetical significance has not been viewed as in original advancements and energy foundations, specifically (Wang et al., 2020; Kyriakopoulos, 2021; Nuortimo and Härkönen, 2018). Likewise, studies to accomplish and plan compelling techniques to urge families to involve this new innovation for family purposes have not been thought of. Subsequently, this study expects to examine social factors that effect on open acknowledgment and obstructions to the development and advancement of sun oriented energy innovation photovoltaic. Methodology and Theoretical Orientation: in this study, an attempt is made to select the most appropriate possible sample size in the framework of available information, the possible time, cost, and necessary accuracy. Since this research was conducted in a survey method and its purpose was to generalize the responses to a larger population, multi-stage stratified sampling was used. In this study, the questionnaire, which was used by Farhar and Coburn (2000) in Florida was used to collect the required information. SPSS software was also used to analyze the gathered information. In this study, the harmonization of the person's response to an item in comparison with any of the other items on the scale has been used. Thus, the reliability of the whole of the scale is measured. The five features of Rogers' Diffusion of Innovations Theory include: relative advantage, compatibility, complexity, observability and trialability. He defines the relative advantage as "the degree to which an innovation is perceived as being better than the idea it supersedes". Besides, he describes compatibility as the degree to which an innovation is perceived as consistent with the existing values and experiences. The complexity of an innovation is considered among barrier to its adoption; actually, as an innovation is tested and trialed repeatedly, it is accepted more quickly. Finally, he defines the observability as the degree to which the results of an innovation are visible to others (Nikou, 2019; Hubert et al., 2019). Findings: The results showed that there was a significant statistical relationship between technology acceptance and relative advantage, complexity, compatibility, trialability and observability. Finally, they also replied that they were still a little doubtful about accepting and adopting photovoltaic technology. this result is consistent with the research of Bandara and Amarasena (2018) and Alrashoud and Tokimatsu (2019). Regarding the regression coefficients of the observability, it was indicated that it was a stronger predictor as compared with other variables. Next, trialability secured the second-best predictor in this realm. This finding supports the results of previous research by Qureshi and Arentsen (2017), Alam et al. (2021) and Qazi et al. (2019). Among the methods of payment for the buy of solar panels, the respondents, government through the distribution company should offer a part of the cost in the form of subsidies and direct government subsidies to the manufacturers of solar panels (reducing the cost of the solar panel system) prefer to other methods.
