The sense of place is the factor that transforms a space into a place with the sensory characteristics and special treatment for specific individuals. Place is a sensible and perceived space and associated with memory, that part of its meaning can be traced in human experience and emotions. The purpose of this paper is to evaluate the efficacy and role of architectural form and structure of environment to create positive and negative emotions in the human mind over the place. To achieve this purpose in the research process descriptive analytical is used. The result is that the physical environment and form through specific mechanisms involved in the sense of place and the structure of form of this place consists of components that not only create a sense of place, but effect on other factors that create the sense of place, is provided.
