“Living in the present” refers to one of the keywords that received considerable attention today. Different expressions such as “find the moment,” “live in the present moment,” or “living in the present” address this notion. “Living in the present” has become the spirit that governs various aspects of contemporary human life in ethics, politics, cinema, art, clothing, society, culture, so on. It seems that one of the notable strategies for the application and promotion of practical theology is re-reading its normative aspect to uncover its normative principle for “living in the present”. any theological thought must explain its own normative principles for “living in the present”. The normative aspect of practical theology concerning “living in the present” in religious thoughts may be re-read on the following axes:1- Re-explaining practical and applied model for observing the proportion of instantaneous pleasure to desirable pleasure (considering the components of past, present, and future, as well as the necessity of proportional distribution besides establishing a logical ratio in realizing each of the instantaneous pleasure and desirable pleasure); 2- Reconstructing the normative system in the proportion of material pleasure and spiritual pleasure (based on explaining the instances in modern life and postmodern life); 3- Analyzing the concepts of worldly and hereafter punishment (and the necessity of taking both of them into account with each other); 4- Comparative investigating and explaining instances of “good and bad deeds” in the contemporary lifestyle (emphasizing cyberspace and social media in various fields such as privacy, honesty, reputation, luxury, and extravagance).
