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morteza movaghar

morteza movaghar

Academic rank: Assistant Professor
Education: PhD.
Faculty: Faculty of Economics and Administrative Sciences
Address: movaghar, Dept. of Business Administration, University of Mazandaran, Iran
Phone: 01135302532


Presenting a Model for B2B Customer Complaint Management in the Crude Oil Products Industry in Iraq
Crude Oil Products, Customer Complaint, Customer Complaint Management, Iraq.
Journal International Journal of Management, Accounting and Economics
Researchers Mohammed Hadi Radhi Al-Maryani محمد هادی المریانی ، morteza movaghar ، Bahareh Abedin ، Mohsen Alizadeh sani


In the intricate and dynamic landscape of the Crude Oil Products Industry, it is imperative for companies to comprehend customer needs and desires thoroughly. This understanding enables proactive responses to customer needs, fostering enduring, mutually beneficial business relationships, and leveraging customer dissatisfaction as opportunities for service recovery and retention. This study aimed to develop a B2B customer complaint management model for Iraq’s crude oil products industry, employing a mixed-exploratory research method. The qualitative phase encompassed documentary analysis and theme analysis, revealing several critical components as influential factors in the customer complaint management model through literature review and in-depth interviews. The quantitative phase utilized Interpretive Structural Modeling (ISM) to identify and evaluate these key components. The ISM analysis provided valuable insights into the hierarchical relationships and influences of these factors, identifying timely product delivery and effective customer interaction as the most influential factors at the highest level