1403/02/06
محمد صفری

محمد صفری

مرتبه علمی: استادیار
ارکید: https://orcid.org/0000-0002-3286-3957
تحصیلات: دکترای تخصصی
اسکاپوس: http://scimet.umz.ac.ir/
دانشکده: دانشکده علوم اقتصادی و اداری
نشانی: دانشکده علوم اقتصادی و اداری، دانشگاه مازندران
تلفن: 011-35302501

مشخصات پژوهش

عنوان
Investigating the Impact of International Entrepreneurial Orientation on the International Performance of Small and Medium Enterprises
نوع پژوهش
JournalPaper
کلیدواژه‌ها
Small and medium enterprises entrepreneurial orientation internationalization competitive strategy international market orientation
سال
2021
مجله Journal of International Marketing Modeling
شناسه DOI
پژوهشگران Shahrokh Beigi ، Yaghoub Rashnavadi ، Mohammad Safari ، Mohammad Reza Rokhideh ، Nasim Mostafeizi

چکیده

Today, all organizations must shift their business orientation to be able to understand and meet customers' needs faster than their rivals and pioneering them, in a highly competitive environment. In this area, the entrepreneurial orientation, internationalization and competitive strategies by understanding customer demands and focusing on business benefits, can Guarantee the performance improvement and the survival of these organizations. Therefore, the present study seeks to assess the impact of international entrepreneurship orientation on the international performance of small and medium enterprises, considering the mediator role of competitive strategy and international marketing orientation. In this research, descriptive-survey method has been used. A questionnaire consisting of 65 items was used to collect data. The statistical population of this study was all managers and employees of small and medium enterprises in Bushehr Province. Sampling method is simple random sampling method. To analyze the data, structural equation modeling with partial squares approach was used with the help of Smart PLS3 software. The results of this research show that the international entrepreneurship orientation has a positive and significant effect on the international performance of small and medium enterprises. The results also confirm the mediator role of the competitive strategy and the international market orientation in the relationship between the international entrepreneurial orientation and the international performance of small and medium enterprises.