1403/01/09

روزبه میرزائی

مرتبه علمی: استادیار
ارکید:
تحصیلات: دکترای تخصصی
اسکاپوس:
دانشکده: دانشکده علوم انسانی و اجتماعی
نشانی: پردیس دانشگاه مازندران. گروه مدیریت جهانگردی
تلفن: 01135302747

مشخصات پژوهش

عنوان
A study on motivation differences among traditional festival visitors based on demographic characteristics, case study: Gol-Ghaltan festival, Iran
نوع پژوهش
JournalPaper
کلیدواژه‌ها
Demographic characteristics, Gol-Ghaltan festival, Iran, motivation, traditional festival
سال
2017
مجله Journal of Convention and Event Tourism
شناسه DOI
پژوهشگران reza Abasi ، Nafiseh Rezaei ، Roozbeh Mirzaei

چکیده

Villages and cities have a growing tendency to share their culture and nature with tourists by developing events. This article aims to identify motivational factors influencing visitors' attendance in traditional festivals and then analyzing significant motivation differences among visitors based on their demographic differences. The statistical sample is domestic tourists who visited the 8th Gol-Ghaltan Festival, Iran in 2015. The convenience sampling method has been used and 287 acceptable questionnaires were acquired. Factor analysis has determined six important motivational factors, including “Gol-Ghaltan and Family,” “Cultural Exploration,” “Socialization,” “Supporting Local Community and Heritage,” “Event Novelty,” and “Escape.” Most of these factors are coinciding with previous literature on cultural events except first and fourth factors. Results of T-test and ANOVA show that visitors in various demographic groups have significant differences in the motivational factors. Finally, in accordance with the findings of the research, practical suggestions are presented for managers and marketers of this event.