In this study, non-thermal atmospheric pressure plasma jet (APPJ) was utilized to improve the adhesion of Raw and Frit glazes. These glazes are widely used in industry to make chinaware, decorative dishes and tiles applied at wall and floor. As they should be painted before use, increasing their adhesive properties leads to a better paint durability. Electrical and optical characteristics of the plasma jet are investigated to optimize for efficient treatment. Contact angle measurement and surface energy calculation demonstrate a drastic increase after the plasma treatment indicating wettability and paintability enhancement. Moreover, atomic force microscopy and X-ray photoelectron spectroscopy analyses were performed on the specimens to explore the influence of helium plasma jet on the physical and chemical properties of the glazes, microscopically. AFM analysis reveals surface etching resulted from the bombardment of the solid surfaces by the APPJ using helium fed gas. The process aims to enhance adhesive properties of glaze surfaces.