Abstract:This article explores the intricate interrelationships between discourses on identity and the multiple processes associated with increasing globalization in the modern age. Globalization is not only often exclusively associated with worldwide economic integration and the emergence of a borderless global market but also involves sweeping changes on the social, cultural and political domains. Furthermore, it entails contradictory processes of homogenization and universalization on the one hand and localization and differentiation on the other which has led to wide-ranging changes in the processes of identity formation. Fundamentally, discourses of identity are discussed on individual, subnational, national, supranational and global levels. Attention is furthermore given to the role of the media, information and communication technologies in these struggles and the implications for policy-making within the media and communications sector. So, this paper is trying to explore the interrelations of different levels of identity and measures its influence on the processes of policy-making.
