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Mohammad Safari

Mohammad Safari

Academic rank: Assistant Professor
ORCID: https://orcid.org/0000-0002-3286-3957
Education: PhD.
ScopusId: http://scimet.umz.ac.ir/
Faculty: Faculty of Economics and Administrative Sciences
Address: Department of Business Administration, Faculty of Economic and Administrative Sciences, University of Mazandaran
Phone: 011-35302501

Research

Title
Investigating the Impact of International Entrepreneurial Orientation on the International Performance of Small and Medium Enterprises
Type
JournalPaper
Keywords
Small and medium enterprises entrepreneurial orientation internationalization competitive strategy international market orientation
Year
2021
Journal Journal of International Marketing Modeling
DOI
Researchers Shahrokh Beigi ، Yaghoub Rashnavadi ، Mohammad Safari ، Mohammad Reza Rokhideh ، Nasim Mostafeizi

Abstract

Today, all organizations must shift their business orientation to be able to understand and meet customers' needs faster than their rivals and pioneering them, in a highly competitive environment. In this area, the entrepreneurial orientation, internationalization and competitive strategies by understanding customer demands and focusing on business benefits, can Guarantee the performance improvement and the survival of these organizations. Therefore, the present study seeks to assess the impact of international entrepreneurship orientation on the international performance of small and medium enterprises, considering the mediator role of competitive strategy and international marketing orientation. In this research, descriptive-survey method has been used. A questionnaire consisting of 65 items was used to collect data. The statistical population of this study was all managers and employees of small and medium enterprises in Bushehr Province. Sampling method is simple random sampling method. To analyze the data, structural equation modeling with partial squares approach was used with the help of Smart PLS3 software. The results of this research show that the international entrepreneurship orientation has a positive and significant effect on the international performance of small and medium enterprises. The results also confirm the mediator role of the competitive strategy and the international market orientation in the relationship between the international entrepreneurial orientation and the international performance of small and medium enterprises.